Business Law - commercial Research Paper Example | Topics and Well Written Essays - 750 words

Business Law - commercial - Research Paper Example This research will try to address the above issues as they apply in Qatar. A trademark is a legally protected word or symbol which possesses an identifying feature to a specific company, brand or an individual and it should be associated with that specific brand (Gader-Shafran, 2013). Pursuant to decree number 3/1978, Qatar law makers regulate the protection of industrial and trademarks. This law protects the service marks, trademarks, commercial names, group marks, indications of origin and source, registration procedures, marks that are not registrable, renewal of registration, protection period, the effects of registration, fees payable for infringing this law, the disclaiming of a trademark and the transference of property that indicates the penalties and offences that are peculiar to trademarks (Surachman, World Jurist Association, & Conference on the Law of the World, 1997). Trademarks influence the buying decisions of the consumers. It is therefore important for every corporate executive or business person to have a clear understanding of the importance of trademarks to effective and efficient commerce. Firstly, trademarks make consumers to easily find a business entity or corporate entity. This is through the distinguishing feature that a trademark has to the services and products a business has to those of competitors. This makes the consumers to appreciate the quality of the products and services one offers as they create awareness of the brand and goodwill embodied in the trademark. This cuts on the overall costs of promotion, advertising, sales efforts and marketing (Shilling, 2002). Secondly, prevent the confusion that market places create. A trademark protects consumers from confusion as to the origin of services and goods offered by a business entity. This helps consumers to return any defective products they may have bought because they know the source of the products. It also helps consumers